Company Info

Back in 1966 the company started with only five cars at one location in northern Iceland.

Today Höldur - Bílaleiga Akureyrar, the International Franchisee in Iceland for Europcar is the largest car rental operator in Iceland. The company has many rental outlets and service stations scattered around the island. Our broad fleet of new and well maintained cars counts more than 8000 during the high season. Swift, good and personal customer service has been our top priority from day one.

Renting one-way is easy with many rental locations to choose from around Iceland. The biggest rental stations are in central Reykjavik and at the International Airport in Keflavík but the head office of the company and reservations center is in Akureyri which often is called the capital of the north. It is convenient to book online here on our website and pick up your rental car at any of our rental locations in Iceland.

Certifications & Awards


  • Bílaleiga Akureyrar - Europcar is the first and only car rental in Iceland to claim certification according to the ISO9001 quality standard and the ISO14001 environmental standard.

  • In 2013 the company was awarded as the Environmental Award presented by the Icelandic Tourist Board.

  • In 2019 the company was awarded as the Educational Company of the Year presented by the Confederation of Icelandic Enterprise.

  • In 2020 the company was among the first in Iceland to meet the requirements of the Standard ÍST85, Equal Wage Management System Requirements and guidance (normally called The Equal Pay Standard)

  • In 2022 the company was awarded the Responsible Tourism Award by the the president of Iceland in accordance with the key aspects of the project of Responsible Tourism awards. Noting that Bílaleiga Akureyrar - Europcar is an incentive for other tourism companies to constantly improve when it comes to the balance between the environment, the economy and society.